Are you about to start, or in the middle of an email marketing campaign for your business?  Or started but failed? Then, you must know that what may work for other businesses, may not operate with yours; and, you shouldn’t mistake fables with facts. Though email marketing has been operating around for quite a while, it hasn’t lost shine.

As a marketer, you should be aware of such email marketing myths, which can also hurt the conversions in your business. Because of some misconceptions, marketers suffer losses in driving traffic and boost sales. According to a survey, more than 294 billion emails are sent every day, and it’s nothing unexpected that as a customer, you can hope to get 2.5 promotional emails per week.

In this article, we will disclose some of the biggest myths regarding email marketing, so keep reading!

Myth 1: Email Marketing Doesn't Work!

This is the biggest myth that some marketers still believe. Although, indeed, it will not be easy for marketers to gain easy conversions from email marketing. With time, the competition on the platform has grown a level ahead. According to a study, emails have more potential to drive traffic and conversions for your money site. 

But on the contrary, it is also true that the subscribers tend to ignore emails that do not concern them.

Myth 2: Emails And Subject Lines Should Be Short

Short emails are better than long emails. The key to a viable email is its pace, the expressing, the style, and passion. In simpler words, how you connect with your subscribers, and not some unproven formula that favors 100 words more than 500. 

Keeping emails short does not always work. Sometimes, longer subject lines work too and might prove more useful. Make sure that all of your emails should have a call-to-action.

Myth 3: You Need To Focus On Getting A Big List To Make An Impact

When the number of subscribers is a concern, then a large number is always a bang on! Those are the people who won’t simply make your brand bigger but show your best chance to create long-term benefits.

But the fact is only a handful of customers are active out of that list. So, it is better to have a small list with engaged subscribers, rather than a giant list of disengaged subscribers.

Myth 4: Email Marketing Automation Is Expensive And Lengthy

Out of all the email marketing myths, this is the most believed one. It is a perceived notion that many marketers carry. In fact, many email marketing tools offer an all-in-one email marketing solution including exciting features and extensive automation. Considering time-saving advantages, high ROI, and relative cost – compared to other digital channels – the value of an email marketing solution is transparent!

Myth 5: More Emails Can Annoy Your Customers!

This is a completely wrong approach! Email frequency indeed is one of the reasons why people tend to unsubscribe while it's only good for you to filter out those who are not really interested. Based on the research of market charts – after sending an extra email per month, it gets 38% more open rates and 3.5% more clicks from their emails.

Myth 6: Emails Can Single-Handedly Boost Your Marketing

It can surely enhance sales for your business but if you want to leverage its true potential, you should integrate it as a part of your overall marketing strategy. You can easily extend your email marketing reach to growing subscribers.

Myth 7: No Emails To Inactive Users

For the subscribers who aren't active for 4-5 months, you should still keep sending them the emails. You should at least wait for 6 to 7 months before filtering those users from your email lists. There might be a possibility that they are not checking their emails since they are on a vacation trip and they may check your emails after returning. 

With the most piddling possibility of gaining more conversions, you shouldn’t forbid your email list before waiting tolerably.

And It's A Wrap!

I believe this article helped in bestowing up the 7 most common email marketing myths, that you should stop assuming while looking to optimize your marketing campaigns. Set a clear vision to achieve your marketing goals and be aware of the myths that obstruct your path to gain enormous ROI for your business.