It has been more than 50 years since the mail was emerged in the electronics medium and referred to as an email.
From personal messages to official documents, letters, applications, business, and many more, email has built an empire all over the internet.
But even then, people still question the marketing ability of emails.
So to clear your doubts, let’s have a small tour of the impact of email marketing statistics.
Impact of Email Marketing Strategies on Your Business
- Over 300 Billion users send or receive emails per day.
- Around 65% of Businesses use email as a primary communication tool.
- Approximately 30% of sent emails are opened within an hour.
- In comparison to other social media platforms, email is 50% better in converting their audiences.
- The majority of social media users, trust more on emails rather than any social media posts.
When you are busy growing your business and strategizing to get more leads, then you must focus on every penny and you must know what you invest in marketing is worth it.
Are you wondering, how small businesses can use email for growing their business?
Don’t panic. Email is the platform where everyone can stand out regardless of small or large scale company.
It’s a great platform for every industry to grow their revenue, reach new customers and also engage potential customers and keep them updated about upcoming events or services.
There will be nothing wrong to state that, Email marketing is the investment process.
Here are few statistics on email marketing that can prove that email marketing is one of the best options for small businesses as well.
Email Marketing = ROI
Here is a question for you.
Why do you think email marketing is so popular?
Why 75% of the official works are done through emails?
As we have discussed earlier, it’s an investment for marketing purposes. Here we can state that marketing through the mail is equal to Return of Investment (ROI).
Do you know how must it is?
Email marketing has around $42 return on investment for every $1 spent by you.
And this is the latest report for the year 2021.
It says that if you spend around $1, then you can expect an average return of $42.
And this is the highest profit you gain from every platform, be it FaceBook or any other medium.
Number of Emails sent on an everyday basis.
The number of emails sent every day regularly is around 306 Billion to be specific. And this number will no longer be the same; rather it is expected to reach 360 billion by the end of a couple of years.
And due to this sudden pandemic, the rate is increasing its pace day after day. If the rate of increase continues to be the same, then soon email will hit more than 360 billion up to the year 2024.
It’s clear that email is still one of the most popular means of communication to date and there is no doubt that it continues to be so in coming years.
Worldwide Usage of Emails
Apart from email marketing statistics, we’d like to share a fact with you here.
It has been recorded that, over 4 billion people (which is around half of the overall population of the world) use email.
It simply says that you can easily target your audience without struggling much for it.
Segmentation and Personalization
Segmentation and personalization of email lists are the most effective email strategies out there.
There are top 3 tactics which are:
- Segmentation (around 50%)
- Personalization (around 54%)
- Triggered Emails (around 45%)
Email Automation
This is one of the major benefits where you can access automated emails for targeting your audience and customers.
This automation simplifies the process and lessens half of your workload.
Are you unaware of it?
By enabling your emails automation mode, your new subscribers will get a welcome mail soon after they subscribe to you.
They will be further receiving an updating mail according to your segmentation and customer categorization lists.
More likely to Drive Sales
As we all are aware of the fact that social media plays an important role to create brand awareness but you can struggle a lot to convert your audience into customers.
Once the audience enters into your email list, then You can easily target them with the products or services they are interested in.
That’s where the demographics will help you to know your customers, in a better way.
Personalized Experience
You must be wondering that how one can have a personalized experience through the digital medium. But this is the fact.
In other social media platforms, you convey with a group of people and there you can’t focus on a particular person.
And this is where; an email provides a different experience.
Here, you can send an email or a series of emails targeting one’s interests, requirements, and many more.
This helps to build trust between the seller and customer but also develops a conversational atmosphere.
Customers want to hear from you
This is exactly linked to the above-discussed point. This is all about building an organic customer-seller relationship.
You’ll not only be able to convert your audience but also can get true feedback for your product and services.
Desktop And Mobile Optimization
People are gradually navigating more on mobile and want things to be handy enough.
That is one of the reasons why most of the websites are optimizing themselves to be accessible on mobile phones.
Around 75% of emails are opened on smartphones regularly.
Email Grows your Business
This point is quite clear after looking at these statistics which are covered above.
According to 80% of professionals, they have gained immense turnover with email strategies and this has positively affected their offline businesses as well.
What all matters are, if you research more on your customers and apply strategies wisely you will have astounding results for your organization.
Wrapping Words
These email marketing statistics will help you to improve your economic growth and to strategize accordingly. This is the best way to understand the information. We hope this article has helped you in gathering information on a single platform. Also, don’t forget to share this piece of information with your contacts.
