Email marketing is a sea itself, and this niche has multiple domains that need to be done accurately. These days, most social media marketers have understood that social networking sites are only the path to aware aimed audiences. And to keep your potential audience updated, they need to consistently educate their audience with the stuff they expect from a marketer.
There are multiple steps in email marketing, and verification of emails is one of the inevitable stages of the marketing strategy.
The foundation of any email marketing campaign is to make sure that the registered email addresses are valid and that inactive or invalid emails got removed from your database.
To better understand how verification of emails helps your business, you need to understand what is email verification.
The ultimate goal of this article is to help you understand the importance of verifying registered emails so you can ensure the marketing procedures.
What is Email Verification?
Email verification is a process to confirm that a subscriber or follower has provided a correct email and wishes to receive important updates from your company. When visitors register to an organizations' email list, they receive a unique link in their provided email. This method ensures the security and uninterrupted flow of emails from both ends.
Email Verification of Subscribers
It has been recorded that globally, email lists degrade at a rate of 22.5% per year. It means a huge number of subscribers’ emails from your mailing list will not be valid after a year.
Here comes a question, what happens when you send an email campaign to invalid addresses?
That does not make any sense, right? In addition, it will get the false sense that your list is more robust than it is. These emails may not bounce depending on the status of the account. But, the main point is that your message is not read.
- It increases the bounce rate.
- Your emails may not reach your customers if the sender's reputation is not high.
- You get poor email open rates as invalid email addresses are not in use anymore.
- It also impacts accurate analysis, and that directly translates to bad ROI.
We have enlisted reasons why you should not ignore the verification process for email list building.
Top 7 Reasons for Why Verifying Emails is Important
- It helps you to keep your email list fresh and updated.
- It reduces the hard bounces that deteriorate the business reputation.
- It helps to improve email deliverability.
- It maintains the high sender reputation parallelly.
- It amplifies the response ratio.
- It secures the company from any unauthorized or unethical subscriptions.
- It cuts down the wastage of money and time.
You must be wondering how one can keep a check on this aspect manually regularly?
We are pretty sure that you have heard about email verification and email marketing software. Many emerging businesses take their step back to go for such a tool as they feel they might not fit their budget. But that is not true.
Currently, you have multiple options that provide you with varieties of packages and functionalities in variable pricing ranges.
So, without further due, let us know about some email verification tools that can help you with a profound solution.
Top 3 Free Email Verification Tools
Debounce
It offers unlimited and free one-time email verification via API. Debounce validate emails with a live list of the latest domains. The debounce free email validator plugin can be easily integrated with all types of WordPress forms to verify emails before entering your database.
Data Validation
DataValidation comes under one of the best email verifier online services. It comprises the most comprehensive API for bulk and real-time email verification. It also can integrate websites, apps, and workflows with its powerful email cleaning service.
Email Verification Online
This tool is an email verification tool that provides you with unlimited email validation. It allows every registered account to verify without limitations. The users can upload their bulk email list and then get a clean list. Moreover, it is well equipped with a real-time verification service and also lets each user make a test and verify a small number of email addresses.
Wrapping Words
Email verification allows businesses to be precise with the analysis and plan email marketing strategies accordingly. We hope that we were able to share the knowledge with our readers, and with the help of this article, they will build powerful email marketing services soon.
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