Emails are important these days. From notifying to sending crucial mails, people prefer mails. But, have you ever noticed that a new process is emerging these days. Yes, email marketing. 

Email marketing is the process of sending emails to audiences to generate more traffic for their website. From scheduling to delivering, this process is a steal. The marketers were finally able to spend their time on some other processes, instead of sending emails to a single user. Similarly, it became more in demand when the email drip campaign was introduced. 

So, 

What Is Email Drip Campaign?

Basically, it is the process of scheduling and sending automated emails to leads, customers, subscribers via different marketing tricks like discounts, coupons, etc., to gain more audience. For example, you may subscribe to any page or website, so the website keeps on notifying you of the latest updates, offers, and deals. It is what drip marketing means! 

When Should You Prefer Email Drip Campaigns?

The main aim of drip campaigns is to keep the users engaged with your website or brand. It covers tons of marketing strategies like:

• Nurturing Leads
• Welcoming
• Onboarding
• Abandoned Shopping Carts
• Recommendations
• Renewals
• Confirmations
• Engagement
• Courses
• Unsubscribes

How To Set Up An Email Drip Campaign?

For generating more traffic and audience on your website, set up a drip campaign, and here we are mentioning the best way to do the same: 

Target The Right Audience:

When your subscribers enable your newsletter or sign up on your website, it's your responsibility to send them every update. Also, you need to know the exact niche they are interested in and then send updates especially about it. You can even reach your audience via action or demographics.

For example: 

• When a user subscribes to your newsletter, send them a welcome mail via drip campaign (action).
• When you notice your audience was up to something but stopped in between, you can mail some tips and ideas for the same (demographics).

Draft Your Message:

Generate or create a message which is simple, unique, attractive, and eye-catching enough to grab the user's attention. Don't make it too lengthy or copy it from some other platform. The shorter and simpler it will be, the better impact it will leave on your audience. Avoid the promotional look and make it look real and genuine. 

Plan Your Campaign:

Planning is thinking in advance about the things to be done in the future. So, to make your email drip campaign a successful one, plan the entire thing beforehand. Like:

• The goal of your campaign
• The niche you need to target
• Plans & deals to offer your users
• How many emails to send to every user?
• How can I make it look genuine and not promotional?

Start Your Email Drip Campaign?

Once all the above things are fixed, you are all set to start your campaign. The most significant part about it is to be aware of all the tips and tactics of the campaign. Be confident and positive while you begin. There can be success or failure, but hard work is what matters the most. 

Evaluate Your Performance:

Once you are done with all the drip campaigns, take a day break and start evaluating the next day. The number of new sign-ups, engagements, conversions, and sale leads, will help you evaluate your performance easily. You can get to know the mistakes you did and learn to avoid the same in the future. 

You can also watch: Unlock Secrets Of Email Marketing Campaign With MailGaze

Final Verdict:

We hope our readers are now fully aware of the email drip campaign and how it works. So, marketers! What are you waiting for, let's begin today!