Email marketing consistently delivers a better ROI than any other marketing channel. Plus, it's brilliant for community building and engaging with your customers on what feels like a one-on-one level. Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign.

That's why we've put together this list of the top email marketing platforms on the market right now. Each of the email marketing platforms on this list offers a unique set of features to explore so you can find the perfect email marketing platform to get the results you need.

Success with your email strategy starts with finding the right email marketing service and knowing what is the best email marketing software. Whether you’re starting a new list from scratch or just need an easier way to reach your audience, this guide has a solution for you.

What Is Email Marketing Software?

Email marketing software can manage your contact lists, help you design and send compelling emails, and track whether these were opened and read. Options range from text-based template solutions that marketers can quickly make their own to more complex HTML or JavaScript templates. The good news is that it doesn't cost much to get started, nor is it an arduous undertaking. Many of the solutions in this roundup have affordable starter plans, and some even offer onboarding services for new customers. 

The Secret Sauce: Email and Automation

Beyond sending newsletters, the best email marketing services offer custom autoresponders. These help you stay in touch with your contacts with automatically generated emails based on special occasions (such as their birthday or anniversary), welcome emails for new subscribers, or thank-you emails for recent purchases, to give some examples.

The best email marketing software offer custom workflows to specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to send to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they've completed their tutorials. If you are wondering which email marketing software is best, try Mailgaze. 

List Of Top Email Marketing Software:

Mailgaze

Mailgaze is an all-in-one platform covering many business communications through Email. Mailgaze helps you to focus on the important tasks and put the rest on autopilot with automation. You can create professional-looking emails in no time, using its email builder, but the magic is in the platform’s combination of features. With chat, SMS marketing, Inbox, and email automation, you’ll find it easy to piece together smarter and more compelling email campaigns. 

EmailOctopus

EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that’s simpler, more intuitive, and better value than the competition. It offers templates you can customize in a drag and drop editor, or you can begin your emails from scratch. The app also includes a landing page builder with everything you need to generate leads and grow your email list. 

EngageBay

Email marketing is included in both the Marketing Bay and the All-in-One Suite, although CRM email integration is part of the CRM & Sales Bay. Their email marketing system includes rich text formatting, a landing page builder, email templates, free email automation, and more.

ActiveCampaign 

ActiveCampaign was one of the most commonly mentioned tools that survey respondents were planning to choose for email marketing software. ActiveCampaign has earned its reputation as a leading email marketing automation tool by focusing on building a world-class product. It’s by far the most advanced email marketing platform on our list, with machine learning and predictive tools enabling marketers to work smarter and deliver higher ROI.

Constant Contact

Constant Contact is one of the largest and fastest-growing email marketing services in the world. It is also the easiest to use and beginner-friendly email marketing service. You can easily manage your email lists, contacts, email templates, the marketing calendar, and more.

You can also watch: Unlock Secrets Of Email Marketing Campaign With MailGaze

Final Thoughts:

You want to grow your business – and need email marketing software that’s easy to use, affordable, and will nurture and convert potential customers. Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. Choosing best email marketing software for small business and one from the above review will help fuel your small business to greater success.