Apart from many aspects of marketing, email marketing manages to stay on top no matter what social media marketing brings us to the table.
It is said Email marketing is the "less charming, more successful" cousin of social media marketing when it comes to online sales, and it is time we started paying attention to it.
What's better than some bang-on tested email copywriting formulas that will not help you kick start your business but will also attract new audiences and customers to your brand. soooo here we are with this article, This article is all you need to keep up with today's competition and level up your business.
When sending cold email pitches to win business, certain formulas will work well.
Others will perform better in an email newsletter sent to current clients and subscribers.
Regardless of how you use them, these formulas have been around in some form or another for years, having been utilized in advertising campaigns when the text was the major media.
Copywriting formula #1: the 4 C’s
Top email marketing copywriting formulas borrow from journalism's 4'Cs of compelling copywriting, which states that your message should be clear, succinct, captivating, and credible. This method pushes you to be deliberate in your phrasing and considerate of your subscribers' time.
Here is how to put the 4Cs into action:
Clear — Can everyone, subscriber or not, who receives your email understand what you're saying? To communicate your message use little words, short sentences, clearly defined headers, and bullet points.
Concise – Exciting, relevant content that meets your target audience's needs, wants, and challenges is compelling.
Compelling — Seize your target audience with exciting, relevant content by addressing their needs, wants, and problems.
Credible — When nurturing leads and engaging existing customers, make sure to include customer testimonials, tips & tricks, incentives, and industry news to establish credibility.
Copywriting formula #2: Attention, interest, desire, action (AIDA)
One of the oldest email copywriting formulas is AIDA (Attention, Interest, Desire, and Action). It asks the writer to do the same things as the formulae above: capture the reader's attention with persuasive writing; pique the reader's interest in the linked product or service; make the reader want the product or service; and, last, ask the reader to act.
Copywriting formula #3: Storytelling
The narrative style is perhaps the most informal of our finest copywriting methods for B2B email marketing. When utilized effectively, though, it can be one of the most fascinating ways available. The fact that storytelling can be used to inspire, motivate, persuade, and so much more is what makes this technique so powerful.
Use narrative to show your subscribers why they should choose your firm over the competition if it's on-brand for you. Allow your consumer to play the role of the protagonist in the story, with their difficulties serving as the conflict or driving force, and your product serving as the triumphant moment.
You must discover your inner wordsmith to build a tale that will attract more clients.
Copywriting formula #4: PAS
This unassuming addition to our finest copywriting formulas for email marketing lists is quick and simple to use. Its structure is so delicate that it may go unnoticed by individuals untrained with formulas. PAS stands for issue, agitation, and solution, and it's a great way to get readers to take action.
It's excellent for single-email formats and companies that sell problem-solving items, but it may be applied in a variety of circumstances. You don't need a ton of strategies to reach out to your audience. Just the correct one can help you, just like AIDA.
Problem - Gently draw your customer's attention to a problem they're encountering, causing them to become irritated by the situation.
Agitation - Make them aware of the tension they are experiencing as a result of not handling their problem properly, and how you may assist them.
Solve - Emphasize your product's features and benefits, and end on a high note with an enticing call to action.
Copywriting formula #5: BAB
The BAB formula, which might stand for "before-after bridge" or "bridge after bridge," is the last but surely not least. Even though the operation is known by two distinct names, it is the same. This strategy allows your subscribers to form a bond with your firm over a common problem.
And, with the aid of your copywriting formula, you not only inspire them to imagine a better future in which their problem is no longer a problem, but you also make it a reality. Let us demonstrate how it works:
Before - Before introducing your product or service, begin by articulating the difficulty the customer is experiencing.
After - After then, shift their focus to a world where this issue is no longer an issue.
Bridge - Using your product as a bridge, describe how you went from point A to point B.
Final Thoughts,
These email copywriting formulas are useful for more than simply email marketing. They can be really useful when it comes to developing a client-converting portfolio or providing the material that attracts new clients every month.
The aim is to get into the habit of trying, testing, learning, and improving as you expand your freelance business and take it to new heights, regardless of how you employ them.
I hope that, as they did in my own business, these basic formulas can have a significant impact on your journey.
