There are times when you probably think about improving your B2B email marketing strategy but aren’t sure where to start. Many marketers make a silly mistake and a blunder by following the same email marketing strategies as B2C. That is a bad idea! To implement a successful B2B email marketing technique, you need to build a wholesome connection with your customers. How to do that? Well, you can start with knowing your customers a little better and then target them accordingly. You can also send them personalized emails and newsletters based on their interest.

Email marketing is the main focus here because emails are used by everyone daily. But, not every person is your customer and reads all of your blogs/articles or visits your social media page. There is a higher chance that they will open your emails. It doesn’t matter whether you are using B2B or Direct marketing technique, email is still the most effective way to target people.

So, in this article, we will discuss how to craft the perfect B2B emails that get high open rates, high conversion rates, and, of course, more revenue for your business. 

What is B2B Email Marketing?

Business-to-business email marketing refers to a specific email marketing strategy where you target your email campaigns to businesses rather than individual customers. For example, you are a farmer who grows corn. Now, you can either sell the corn yourself or to a business that takes raw materials. Which method do you think will make more money for you? Selling it to the business! Yes, you guessed it right! Because a company that takes raw material buys it in bulk whereas a person buys the same thing according to their needs. Thus, you are bound to have more profit if you are selling it directly to another business. 

While many business-to-business B2B email marketing strategies overlap with traditional B2C email marketing tactics, there are some unique contrasts between the two. Consequently, marketers approach the two different styles of email marketing in the same way and hope for equal success with both. Which is crazy!!!

Difference Between B2B and B2C

When marketers finally understand the small deviations required for B2B email marketing, they’re bound to see massive improvements for their email campaigns. Knowing what makes B2B campaigns unique is the key to your success. Here are some statistics by 99Firms:

• 90% of top-performing B2B content marketers put the audience’s informational needs first
• Personalization is the top strategy for 47% of B2B marketers in 2020
• 80% of all B2B leads originate on LinkedIn
• 73% of US millennials are committed to purchasing decision-making at their companies
• Email marketing was the most implemented B2B marketing tactic in 2019

Clearly, there are more than 70% of B2B buyers in the market that are willing to share fruitful content via email. It means that not all the emails from your company will end up in the spam folder. And the emails which don’t end up in the spam folder will eventually be seen by some people. Even when the coverage is small, the chances of connecting with your targeted audiences are higher.

Why Do You Need A B2B Email Marketing Strategy?

Apart from the above-mentioned data, another reason to have an effective email marketing strategy for B2B returns! Yes, you heard it right. People think that posting content on social media and running ad campaigns will give a greater return as compared to email marketing, the fact is even the influencers have a return of $6 approx for every dollar spent. Whereas email marketing has a return of $44 for every dollar spent. Seven times more than what your social media influencers can achieve. Thus, email marketing holds significant importance in making your company successful.

So, let us jump onto some effective tips for email marketing best practices to make sure that you’re getting the most from your email campaigns.

5 Tips To Get The Most Out Of Email Marketing

Draft A Catchy Subject Line

• Ask questions. It is a great way to intrigue people's curiosity and make them open your email.
• Keep it short. Always make sure to keep the subject line of your email short (under 50 characters).
• You can add emojis to make your email stand out.

Get To Know Your Client

• You have to keep in mind that you are not targeting regular audiences here, you are focusing on much more evolved species of humankind; I.e. businessmen. 
• They rely on numbers and money
• So, get to know them and plan a targeted strategy accordingly!

Be Brief

• People don't like to read long blogs in their emails and want the information quickly!
• Thus, it is essential to keep it short and precise
• So, make the content concise and easy to read. But if you are working on an email newsletter then things might change for you, as it is a bit different. 
• It is better to keep the word count between 500-750.

Create Authentic Content

• People tend to respond to creative and fresh content.
• The most important thing to remember is that the content you are developing is not for you but for your customers, so devise it accordingly. 
• The main focus of your marketing should revolve around the issues or benefits of your customers rather than your company.

Do Not Forget To Add CTA Button

• Include 1 (and only 1) call to action to keep things more focused
•  For your B2B email campaigns, you should be leading your reader down to a single, powerful call to action.
• By the time they reach the link or button, they should find clicking it irresistible.

Conclusion

B2B Email marketing has always been effective, and you can rely on it to generate good sales for your company. You can confidently use the tips mentioned in this article to make a strong email marketing strategy to drive the audience to your site.