Statistics prove that your contemporary marketing practices shouldn't distract you from one of the oldest and yet most effective messaging channels — Email.
Why?
Because email generates about $42 for every $1 spent, which is a whopping 4,200% ROI, making it one of the most effective options available.
Email automation is a must-have for businesses because it not only saves you time, but it makes you more money. 320% more revenue is driven from automated emails than non-automated emails, says Email Marketing Statistics!
If you are still hesitant to imply email marketing into your marketing efforts, let's dive in further to gain some valuable statistics on email marketing.
Mobile Email Marketing Statistics
Devices like smartphones and tablets make it super easy for users to check their inboxes on the go, which is probably why mobile devices accounted for at least 50% of all read emails.
When it comes to the specific mobile devices people like to use, a whopping 81% prefer to open emails on their smartphones while 21% open emails on their tablets.
As you can see, it’s important to make sure your emails are optimized for mobile since that’s how a ton of people check their email inboxes.
42.3% of people will delete an email if it’s not optimized for mobile. So, if your email marketing campaigns aren’t mobile-friendly, all of your hard work will go to waste.
Luckily, most email marketing services like Mailgaze offer responsive email templates that will make your email messages look great on any screen. In addition, with an email marketing service, you can automate your email marketing.
B2B Email Marketing Statistics
Email marketing is one of the most powerful tools for B2B businesses to generate more leads and sales. With email marketing, B2B businesses can send content to subscribers to educate them about their product/service and convert leads into customers.
77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution. You can see why 59% of B2B marketers cite email as their top channel for revenue generation.
B2C Email Marketing Statistics
Email marketing also works wonders for B2C businesses; it can turn window shoppers into buyers, boost engagement, improve customer loyalty and retention, and more.
And the email marketing statistics prove it!
59% of respondents say marketing emails influence their purchase decisions and 80% of business professionals believe that email marketing increases customer retention.
Personalized Email Marketing Statistics
Consumers love getting messages and offers that are personalized to their needs and interests.
You can personalize your emails in several ways. For instance, many marketers personalize emails based on their demographics like gender and age; 66% of marketers personalize their emails based on age data.
You can also create personalized email marketing campaigns based on previous purchase activity or specific actions the user has taken.
Personalized emails like these deliver 6x higher transaction rates!
You should also personalize your email subject lines. Emails with personalized subject lines get a 26% boost in open rates.
Email Engagement Statistics
The email subject line is the first thing that users see and it’s what helps them decide whether to open your email or delete it. 47% of email recipients will open your email based solely on the subject line.
First impressions are important, right?
So, you’ve got to grab the attention of users with your subject line. Many email marketers do this with emojis. Email subject lines with an emoji increased open rates by 56%, as compared to text-only subject lines.
Final Words:
The impact of email marketing can do much more than just getting messages into inboxes, and as proved from the above data email marketing remains the king! As the saying goes, numbers speak louder than words, but in this case, email marketing statistics speak even louder.
5-latest-convincing-email-marketing-statistics-you-should-know-about
