When crafting an email, it’s intriguing to dive right into the fun stuff like engaging copy, eye-catching graphics, and a catchy subject line. But before you tackle any of that, set yourself up for success with an email template - that serves as a foundation for all of your email marketing campaigns. Because if you’re not thoroughly using email templates, you’re missing an opportunity.
They not only save time, but they also boost quality by not having to reinvent the wheel, and they bring standardization. There is more than one way to curate a perfect email template for your product. Are you wondering what it takes to create a high-converting email template? Below are a few tips to keep in mind while building a highly receptive email template:
Email content:
The most effective way to create an email template is to have great email content. The perfect email content is precise, crisp, and clear with non-cluster or unnecessary words. If you want to convey more than one message across to your recipients make sure you break it into a series of emails to avoid lengthy email and content confusion.
Try to reduce the length of your email till you can simplify it. Your customers want concise email copy, so make sure not to use too much text in your template. Arrange your email content as per the degree of importance for the same.
Prioritize your email content for a quick read:
Most email readers spend less than 15-20 seconds scanning through any email campaign, it’s a wise decision to keep your email message organized and defined by section for quick reading. Prioritize your email content from top to bottom as per its importance. Keep your email design and layout more approachable, neat, and readable.
Make room for plenty of white space to keep your email content clutter-free and make your content more approachable. Align your content by focusing on the main objective of sending mail and what desired action from a reader you are expecting.
Responsive templates:
Always use responsive templates. The reason why responsive design is important is that not all viewers read from the same device. Some will see your email on a mobile device, some on a laptop, and others on a tablet. A responsive design enables the browser to fit your email to the screen.
Appealing image use:
A good responsive email template is not loaded with design. Email templates should be simple and minimalistic. Too much of anything is never good, especially when it comes to the design. In addition, some email clients may not support image viewing because of load time or HTML issues. Create an email template with a subtle background and includes only a picture or two at most.
Curate a stimulating call-to-action:
To get the maximum ROI for your email campaign, getting maximum CTRs to your CTA is obvious. Know your target audience well, and create the most clickable CTA which stimulates your readers to take the desired action. CTAs should be short, crisp, and clear, and they should compel anyone who reads to click on it and take actions like sign up, follows, register, or buy now. Make sure your call-to-action (CTA) is not obscured or minimized by the design of your email template.
Identify the CTA zones in your design so that they can be easily spotted.
The best CTA zones are the left side of the screen or the sidebar, especially for mobile phone users where the CTA button should be within the thumb’s reach.
Final words:
Email templates are both a science and an art.
It does not matter what type of template you choose, email templates will still boost up the process. And combine with the best email spying tool Mailgaze, you can create the most successful email marketing campaign strategy.
There are lots of good templates for instance, and also many that are bad. So when creating an email template, keep these principles in mind.
