You're preoccupied with launching or expanding your company. You believe that every dollar spent on marketing is worthwhile. That's something we understand.
You've definitely heard a little about how small businesses utilize email marketing to increase revenue, reach new consumers, and improve client engagement.
Is email marketing, however, truly worthwhile? Is email still valuable when it comes to earning cash, with more digital marketing possibilities than ever before, such as social media marketing and Google Ads?
Yes, in a word. If you want to grow your ideas and build a long-term business, email marketing is well worth the expense. But don't take it from me.
Here are Six email marketing statistics that show how essential email marketing is for every small business.
1. For every $1 invested in email marketing, the return on investment (ROI) is $42.
The power of Email marketing is profitable. You can expect a $42 return on investment for every $1 you spend on email marketing. That's a better return than you'll get from any other type of marketing, digital or not.
While there are numerous advantages to email marketing for small businesses, it is the return on investment that keeps you in business.
2. Email is utilized all around the world.
Email is utilized by over 4 billion individuals, or more than half of the world's population, according to Radicati's 2020 Email Statistics report.
And it's only going to get worse. By 2024, it is expected that another half a billion individuals will be utilizing email.
The plain truth is that your consumers use email on a regular basis. Make sure that you are as well.
3. Email marketing is more likely than social media marketing to promote sales.
While social media marketing is an essential tool for establishing your brand, also a time-consuming process. When it comes to driving sales, email marketing pales in contrast.
Sixty percent of consumers indicate they made a purchase as a result of receiving a marketing email. When you compare that to the 12.5 percent of consumers who say they'd consider utilizing the "purchase" button on social media, it's clear who's winning.
While social media is vital, getting people to sign up for your email list remains the gold standard of marketing.
4. Automation improves the intelligence of email marketing and saves you a lot of time.
The ability to use automation is one of the primary advantages of email marketing. Simple automation can help you find and maintain more consumers. Such as sending an automatic welcome email when someone subscribes to your list or sending an email reminder to customers who have abandoned their digital shopping carts to complete shopping and check out.
5. Segmentation and personalization improve the effectiveness of email.
Through email segmentation, email marketing with technology like Constant Contact enables better, more successful marketing. To make your emails more personal and relevant to your readers, use segmentation to deliver different material to different segments of your contact list.
Readers are 50 percent more likely to click on a link within a segmented email. And, as you might expect, more clicks mean more eyeballs on your website and online store, which means more purchases.
6. Email allows you to communicate with your customers as quickly as possible.
You might think that because of its immediacy. Social media has surpassed email as the fastest way to reach out to new and existing clients. However, the truth is that 21% of emails opened within the first hour of delivery.
By the conclusion of the third hour, that number has risen to about 41%.
The bottom line:
Email is a quick and effective way to communicate with your audience.
Email Marketing Tools That Can Assist You
You can use a variety of AI-based products to improve the effectiveness of your email marketing. Marketers nowadays employ automated emails and examine competition methods in order to improves their own efforts. Because such software automates or schedules most of your work ahead of time, you can save a lot of time and effort with such solutions. According to the analytic data, 30% of marketers use tools and software to save time and effort.
MailGaze, on the other hand, is an email intelligence tool that may assist you in locating and analyzing your competitors' email marketing services. You can outsmart your competitors using MailGaze since you may devise ways to connect with your audience. It can assist you in tracking accurate behavioral data of potential clients, which you can use to target in order to increase conversions for your company.
Time To Wrap It Up
These email marketing statistics demonstrate how beneficial email can be to your company. Whether you want to expand the number of consumers you have or develop your existing customer relationships, email marketing will provide you with the tools you need.
