Email marketing is still one of the most successful marketing platforms available today, but it's changing.
While newsletters and one-off campaigns will always have a role in your email marketing plan, the most forward-thinking businesses are now implementing automated email campaigns that are triggered by a user's activities.
Why? Because these automated emails are tailored, timely, and hyper-relevant to the reader. As a result, they are opened and clicked on more frequently, resulting in more traffic and income for your company.
Let's dig a little deeper into what email automation is and look at ten various sorts of automated email campaigns you can use to boost your sales in your own company.
What is the definition of email automation?
Automation email is a method of delivering automatic emails to the right individuals with the correct message at the right time, without having to do the work each time, using a marketing automation platform.
You may target customers based on their activity, preferences, and previous sales. When you combine your website analytics with your email marketing services. Then you can customize each customer's experience and make your automated campaigns more relevant.
Email automation's advantages
You can use automation email to:
1. Make your clients' experiences more personalized.
Customers prefer customization, according to research, which most marketers already know.
- 90% of customers find tailored material appealing in some way.
- Consumers are more likely to patronize firms that provide personalized recommendations and offers, according to 91% of respondents.
- According to a recent study, customers' click-through rates climbed by 11%, and product sales jumped by 38% when they understood an ad based on their activity on the site.
- In 2019, 72 percent of clients return only to marketing messages tailored to their specific interests.
- Email is the most common sort of personalized experience used by marketers.
2. Maximize the effectiveness of your marketing team.
The way that all types of teams do business is changing as a result of automation. Respondents in a 2017 study of technology workers said they felt automation email increases staff productivity.
- According to 69 percent of respondents, automation could help them save time.
- If the repetitious portions of their job were automated, 59 percent claimed they could save at least 6 hours per week.
- Seventy-two percent stated they would devote the time saved to higher-value tasks.
3. Increase the percentage of customers who stay with you.
Selling to a current customer is significantly easy and less expensive than converting a new one, and automation allows you to stay in touch with them better than ever before. Schedule your communications so that your consumers don't go too long without hearing from you. Also, make sure the copy is relevant to maximize the impact of your messages.
4. It allows you to scale your marketing plan.
The amount of consumers you can reach while sending out an email series is limited by the size of your team. Would you be able to stick to your timetable if your consumer base increased overnight? What if it increased threefold?
You can scale your email marketing operations by sending automated emails. You don't need to make sure a staff member is available to do it once you've set it up so that your platform sends a message every time someone signs up for your mailing list via a custom signup form.
Increasing the efficiency of automation email
1. Keep track of responses to get further data.
You have the potential to obtain crucial information from each customer every time you send an automated email. You can find out if the individual:
- The email is opened.
- The number of people who visit your website
- Utilizes a deal
- Purchases a product recommended.
- Once they've arrived at your website, they continue to look around.
When it comes to automating your emails. Everything you discover about your customers helps you decide what to do next. Try an alternative approach if your recipients aren't opening your discount emails or clicking on your recommendations.
2. Strategically provide discounts.
One of the most common reasons for individuals abandoning their shopping carts is the exorbitant cost of shipping.
You can't get rid of shipping expenses or lower your rates, but you can send out discount coupons or promo codes to persuade hesitant buyers to spend. It can be a good tactic but don't go overboard with it. Customers may anticipate receiving discounts more frequently if you provide too many.
3. Create drip programs that are automated.
Before becoming a customer, some people interact with your firm multiple times. Trickle campaigns drip essential information about a company, product, or sector over time.
These email marketing campaigns must be work-related, and drip campaign messages only sent to prospects who have expressed interest via email automation.
Time To Wrap It Up
As a marketer, you're probably dealing with an increasing number of demands on your limited time and resources.
However, of all the ways to build your business, email marketing is still one of the most effective, and email automation can help you get results without having to spend time working on them over and over again.
So, adopt some of the automated email ideas offered in this article and put them to use in your company. Set up automatic email campaigns is relatively simple with tools like Mailgaze, and you can have them producing money for your organization for years to come.
