Email marketing and social media go hand in hand.
Marketers need to understand that an effective marketing strategy is not social media versus email marketing. Instead, marketers must combine social media with email strategies.
Email marketing remains a valuable tool when it comes to customer acquisition and leads nurturing campaigns. However, if you want to reinvent marketing opportunities and take your business to new heights, you should consider incorporating social media in your email campaigns. And knowing how to Integrate Email Marketing can be a great help.
Here’s why marketers across the globe are embracing email integrations:
Here are six reasons why social media and email marketing integration can be beneficial to your brand:
Enhance the marketing metrics
Applying the principles of social media marketing in your email campaign allows your readers to share the email more easily and improves the likelihood of getting better opens and click-throughs.
Recognize the pre-eminent influencers
Based on the information retrieved from the email service providers, you can determine the consistent email openers and conversions. This data can be used to harness the power of these subscribers.
Present a new platform for subscriber interaction
Using diverse platforms offers new opportunities to reach out to your prospects and customers and engage with them. Let the subscribers know that you are active on social media and ask them to follow you to keep in touch.
Amplify the potential reach of your message
When you integrate social media into your email campaigns, you improve the reach of your email throughout the different marketing channels.
How to Integrate Social Media into Your Email Marketing Strategy
Having discussed the advantages of social media and email marketing integration, let’s delve deeper into how you can do it right.
Upload the list of your subscribers to the social networks
By uploading your subscriber list to social networks like Facebook, Twitter, or LinkedIn, you can associate a face and name to an email address. It’s a good idea to start following your subscribers on social networks to get a clear idea of their preferences and requirements.
Invite your social media followers to subscribe to your email list and vice versa
To stay on the safe side, you should always invite your social media followers to be your email subscribers.
Not sure how?
Encouraging your social media followers to become email subscribers will strengthen your rapport with your social media community – largely because email lets you draft more personalized communication.
Tap into incentive-based referral marketing strategy
Reward-based marketing always works better to engage prospective customers. Persuade your email subscribers to get their friends or family to like your Facebook page and follow you on Twitter or LinkedIn to win exciting incentives and discounts.
Build a special social community for the VIP email subscribers
“Fear of Missing Out,” or FOMO, is a human instinct that may benefit your business. By creating a private social community like a Facebook group, you can tap into the human desire for exclusivity.
Another exciting aspect of this idea is that you can build a VIP community with high, meaningful engagement.
Retarget your active email subscribers through social media ads
One of the smartest ways to ensure a multichannel marketing strategy is to match the intent and interest of the prospects with targeted ads.
In doing so, you’re able to specifically reach out to qualified prospects, which makes your strategy much more cost-effective.
Organize social media giveaways to build an email list
We all love giveaways and gifts and your subscribers are no different. Organizing a contest or giveaway is the perfect method to turn your social media followers into email subscribers.
While running contests, you can ask for the participant's name and email address, as well as their consent to receive promotional emails.
Take help of exclusive email or social media campaigns
If nothing seems to work for your brand, exclusive campaigns can come to your rescue.
In case you do not have enough social media followers, send out emails asking the subscribers to like your page or follow you on Twitter and Instagram. You can also use both of these strategies simultaneously to grow your followers and subscribers at the same time.
Final Thoughts:
We understand building your own business is tough, and keeping it growing is tougher.
Marketing is essential to the success of a business. Today, small business owners rely on digital marketing tools like email, to get the word out and grow their business, and integrations help them get it done.
Email integrations add value to your email campaigns and marketing efforts, and in return, bring more value to your business. That’s why, if you want to get the best of both worlds, you must consider learning how to Integrate Email Marketing.
