Email marketing has one of the highest stats when it comes to converting and targeting customers. Your business is very likely using some of the top email services such as transactional and marketing emails. But there is another category that can add tremendous value to your marketing strategies. It is email automation.
Email marketing has become essential in the marketing strategy for business and it is one of the most effective methods for generating revenues. But following through it manually is almost impossible for any business. This is why you need email automation tools in your arsenal. Automated email achieves the best of both worlds from transactional and marketing email.
What Is Email Automation:
An automatic email is a service that allows any message to be sent automatically from your email service provider, triggered by any specific user actions. With its help, you can target personalized emails at a suitable time. It not only allows you to send real-time, user-specific messages that can strengthen customer engagement but also helps with retention and loyalty.
Benefits of Email Automation:
Email marketing has tremendous features for your company to fetch, and the best part is that it is exceptionally easy to adapt to your marketing strategy and drive meaningful results.
Creating personalized messages
With automated email marketing, you can customize your campaigns and create targeted content. You can automate the email triggers to send automatic mails when
Improve in sales
While email marketing is clearly an excellent marketing tool, it can actually improve your sales as well.
Generate traffic to your site
With email marketing campaigns, you'll send traffic to your site and improve your SEO. Plus, you'll keep your audience engaged with your brand and your site.
Top Email Automation Tools Available:
Without efficient Email automation tools, marketers may end up spending a lot of time creating and sending out emails that aren't very effective in converting leads into customers or maintaining them. This hinders the efficiency of your marketing while dragging down your email marketing ROI.
However, you can find plenty of affordable email marketing tools that can help you save time and money. If you’re looking for a social management solution to complement your email marketing, below here are some of the options.
MailGaze
Mailgaze is the best email marketing automation tool available using which, you can improve your email marketing strategies. It can help you to track the email marketing activities of your competitors or spy on competitors' email marketing statregy. You can also create a custom list of the websites of your competitors whom you want to check. You can also make use of automation to do surveys and based on its report, you can target the audience to improve your sales.
ActiveCampaign
ActiveCampaign is easily one of the most popular email marketing tools with over 130,000 small businesses customers. It offers a collection of customer experience automation tools from SMS & email marketing to site messaging and CRM functionality.
Omnisend
Omnisend is quickly becoming one of the leading marketing platforms for eCommerce stores. It offers many wonderful features like automated email, SMS, push notifications, and most impressively, integrations with Google Ads, Instagram, Facebook Ads, Messenger, and Whatsapp.
Autopilot
Autopilot allows you to annotate your automation sequences with emojis, stickers, and explanations, making it easy for teams to collaborate on building sequences. It also has the ability to trigger actions in your other tools inside Autopilot.
MailerLite
MailerLite is among the best email marketing tools for value for money. Unlike the other beginner email marketing tools out there, it is a universally good tool irrespective of industry. MailerLite offers everything you need to send bulk email marketing campaigns.
Conclusion:
Through the email marketing campaign, you can educate your audience, you can enhance your reach with the audience to gain more customers. You can also encourage your audience to invest in your brand so that you can increase the sales conversion for your business. The right email automation tool also helps you analyze the performance of your email marketing campaign.
