Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign. Plus, it's brilliant for community building and engaging with your customers on what feels like a one-on-one level. 

But if you don't have the right tools to handle your email marketing, you're not going to be able to reach your subscribers and customers in the way you need to encourage engagement, build those important relationships, generate more leads, and increase sales.

Looking for the best email services out there can be challenging. If you are running a small business, you need the right tools for the job, one of which is an email marketing service. Whether you’re starting a new list from scratch or just need an easier way to reach your audience, this guide has a solution for you.

Best Email Marketing Services

Mailgaze

Mailgaze offers the best email services and helps you craft a winning marketing campaign by monitoring, tracking, and analyzing the competitor’s emails for better suggestions to outwit the competition. Mailgaze’s powerful search bar helps you find emails of your competitors by keywords, domain, advertiser, text in the image, an object in an image, and celebrity & brand in the image. 

Constant Contact 

Constant Contact is a great platform we recommend to those of you who are newer to the email marketing world. That’s because of their intuitive drag-and-drop email builder. It allows you to easily create new emails that look good and on-brand—no coding knowledge is needed. Adding text, images, videos, coupons, polls, and events to any message are straightforward.

SendInBlue

SendInBlue is a popular automated email marketing software with a low budget as there is also a free plan with it, however limited. They send out transaction-based emails. Also, they are now using a combination of SMS and email. Furthermore, it manages the optimization of email layout, campaign reporting, and list management. SendInBlue has an exclusive model of pricing based on email volume.

Constant Contact

Constant Contact is the fastest and largest email marketing software. It is incredibly user-friendly and easy to use. It helps you manage all your marketing calendars, templates, contacts, and email lists. You get to use a free media library, sharing tools for social media, reporting, tracking, and unlimited emails. In addition, you can get the full benefit of integrating Facebook ads and eCommerce.

ActiveCampaign

ActiveCampaign is an overall email marketing software due to its advanced automation features and deliverability. With Predictive Actions, ActiveCampaign answers tough questions about your customers to automatically take action for you and lead them down the sales funnel. Automating your list segments is intuitive, and you can build list triggers and move users based on dynamic email content, sales follow-ups, and more.

You can also watch: Unlock Secrets Of Email Marketing Campaign With MailGaze

Final Words:

This list of these best email services will not only provide support but also store and organize contact information. Managing these tools is easy which gives you control over your customers while establishing direct contact with them. To find the golden ratio, i.e. the service that works best for you- we need to go beyond a simple exploration of their features and establish which ones can maximize the impact of your campaigns without any compromises in usability and affordability.