With the advent of new technologies almost every other year, most of what was termed as ‘essential’ a couple of decades back have now either become redundant or automated. If you were to just send out emails and 'guess' the number of people who are on your list, opening your emails, clicking the links you share, your marketing would have to just rely on 'hoping' that it would work.
Today, there are tools that can help you know exactly how many people receive your email, how many open, who opens, and then how many unsubscribe and so much more. Let's look at email tracking in detail.
How does email tracking work?
Email tracking involves tracking emails sent to people and using the results to your benefit. The best email tracking software can tell you who opened your emails, the time they opened them, locations, and other additional details. Email tracking is a tested and true marketing tool, and it gives you a clearer image of your market and habits.
Email tracking notifies you when an email you sent has been opened or clicked. Email tracking software places an invisible image pixel in your emails that can detect the exact time and date an email has been opened by a recipient.
Why Email tracking?
Email is an old way of communication but still, it is considered one of the best ways of communication. Email is still the right medium to communicate with your customers. Now to keep track of your email campaign, email tracking is an important step. Here are the benefits:
Email tracking saves time
Email tracking enables you to see whether your first email was interesting enough for your recipient to open. If they haven’t opened the first, they’re unlikely to open future follow-up emails, so you can and should stop there. By preventing unnecessary follow-up emails, email tracking saves time both for the sales rep and the email recipient.
Stay on Track with Your Emails
One of the simplest benefits of the best email tracking software is that it gives you insights into how many emails you send. It’s incredibly easy to underperform if your mind is in charge of telling you if you have done enough.
Insight That Allows for Better Optimization of Your Emails
When you send a message on WhatsApp when someone reads it, you know. The same applies to almost every social media platform out there. Email is currently the only tool that we mass use for reaching people, not including standard text that does not give you any insights at all. Email tracking software benefits people because it changes that.
Send More Impactful Follow-Ups
One of the benefits of email tracking is that it allows you to send the right follow-up to your prospect so that you increase the chance of a conversion. If someone clicked on a specific link, in your follow-up, you could provide more value-based around that link. On the other side, if someone hasn’t even opened your email, you can send a follow-up tailored around that.
You can also watch: Unlock Secrets Of Email Marketing Campaign With MailGaze
Conclusion:
Email tracking is useful when the sender wants to know whether the intended recipient actually received the email or clicked the links. However, due to the nature of the technology, email tracking cannot be considered an absolutely accurate indicator that a message was opened or read by the recipient. And thus using the best email tracking software for your marketing campaign can help you get big gains easily and swiftly without the guesswork involved.
